Chalice is a transitional serif typeface, intended to be used for editorial copy. It explores the level to which thick and thin contrast can be pushed without hindering readability at small sizes. Chalice's specimen booklet utilizes a simple approach to show off each character, giving examples of its unique features and showing its performance at both text and display sizes.
This 8-page editorial booklet profiles the life and work of Canadian photographer Yousuf Karsh. The elegance of his iconic photos is retained through the consistent use of black and white, while accents of colour are used to draw attention to titles, pull quotes, and photo captions.
This poster for the lecture series Design Culture Today was an experiment in creating a custom title by hand. The title was created by laying tape onto paper and splattering paint overtop, using the play between the paint and the negative space as the type.
This infographic explains the process through which alcohol affects the body by comparing it to the stages of a typical college party. While the figures and the highlighted organs are drawn in a way resembling an anatomical diagram, each is placed into a stereotypical party situation to bring a real-life example to the information being given.
As an avid traveller, this project maps out my personal flight history and includes every flight I've taken in my lifetime. As the exact year is secondary information, a gradient scale is used to show approximately when each flight was taken. The lines quickly show patterns regarding where I've visited most. Photos of myself at these various points are also included, as well as statistics regarding my flying patterns.
As the head in-house designer for Detour Gold, Canada's largest gold mine, I created this poster series to promote their environmental policies to communities surrounding their mine. Images involving employees in safety equipment and the environment in its natural state reinforce that Detour Gold is a safe, environmentally conscious company.
This poster features famous type designer Zuzana Licko. The pixelated profile pays homage to the pixel-based fonts she pioneered, and a similar technique has been applied in the background to issues of Emigre, her typography magazine. The bottom showcases examples of her prolific body of work.
This reimagining of Oktoberfest's visual system is intended to appeal to the festival's wide audience, which includes members of all generations. Its use of German colours evokes a cultural feeling, while its sophisticated nature speaks to a new generation of foodies. The system includes a poster, a two-colour ticket, and a program of events.
This 8-page booklet profiles musician Natalia Kills. A motif of television static and distortion is used throughout to visualize her eclectic, critical, anti-media approach to music. This is accentuated by the custom typography that appears as if it has been caught and distorted in static.
The logo and business card design for RTQ Fitness & Mobility encompasses the visualization of strength. With bold colours and the integration of the barbell into the company's name, potential clients are reminded of the promise of a healthier, stronger lifestyle.
This piece took three common, popular typefaces - Bodoni, Wisdom Script, and Lucida Blackletter - and combined different pieces of each to create a new typographic composition. This eclectic medeival-style lettering displays a Shakespearean-style insult over the face of a jester, which the typeface itself personifies.
This 28-page booklet gives a brief history of the evolution of serif typography, from old style through to slab serifs. It provides a dissection of the distinct characteristics of each type of serif, as well as popular examples of each. The text typeface changes with each chapter to reflect each different style of serif.
My name is Alison Rachuk, and I'm a graphic designer from Toronto, Ontario. With a passion for print design and typography, I believe that design is first and foremost a method of communication through which messages are both conveyed by the piece and understood by the viewer. This process of communication is the thread that creates functional design, and in all of my work I ensure that the intended idea is conveyed in a way that speaks to the piece's specific audience. Outside of design I also enjoy language and writing, which helps me better understand the way that people interpret messages and meanings.